What if everyone currently using your service through someone else's account, suddenly got their own paid account tomorrow? Or what if your corporate customers paid for all the seats they're using rather than sharing passwords?
Would your website crash trying to process all the credit cards? And would that add tens of thousands of dollars in ARR to your books? Or even billions?
Here's the thing: Just like death and taxes, account sharing happens. Some of it is hard to stop. But there are key things you can do to reduce it -- and increase your revenue.
And no, it doesn't mean you need to aggressively crackdown on your current customers by limiting their access or asking for additional verification every time they sign in. Instead, it involves coming up with an intentional strategy for reducing account sharing and increasing your paying customers. One that's integrated with things like your pricing structure, product UI, product design, and your marketing strategy.
But, more than anything, it's about understanding why account sharing happens and how to make it in users' best interest not to share accounts.