Upollo Blog

All Posts

November 2024 Updates

Churn Scores Over Time, lightning-fast product improvements, and ChurnPulse to spot churn risk across every interaction

Customer-Led Growth: The Model for SaaS Success in 2025

Learn how Customer-Led Growth (CLG) drives SaaS success by focusing on customer satisfaction and advocacy, leading to better retention and organic business expansion.

Growth

Customer Success

October 2024 Updates

Introducing powerful new features including AI-powered Magic Summaries, redesigned Explanations, faster search capabilities, and unified timeline views – plus a bonus guide on creating content twice as fast.

Product Updates

Churn

Churn Analysis: How to Figure Out Why People Are Churning & What to Do About It

A practical guide on churn analysis from the people who have done it at Google, Canva and many more well known SaaS companies

Churn

Land & Expand: How the Best SaaS Companies Turn Single Users into Enterprise Deals

Learn how SaaS companies grow by turning single users into enterprise deals using the "land and expand" strategy to boost revenue and customer retention.

Expansion

Sales

September 2024 Updates

New monthly updates including NPS support and a new automated churn reduction Play

Company Updates

Why NRR is the Best North Star Metric for CSMs

Why NRR should be the cornerstone of your customer success strategy, balancing retention and expansion to drive sustainable growth

Retention

Churn

August 2024 Updates

A massive company milestone, new workflows for CSMs using HubSpot, and SaaStr 2024

Product Updates

July 2024 Updates

New filters for identifying growth opportunities, an enhanced user timeline for deeper customer insights, and exciting new integrations to streamline your workflow

Product Updates

June 2024 Updates

Introducing automated Plays, new Klaviyo integration, plus improvements to our Segment integration

Product Updates

May 2024 Updates

Powerful new team & group enhancements, insightful customer demo, and two-way CRM sync

Product Updates

Preventing Customer Churn

Churned users don't come back 96% of the time. 7 tactics for preventing customer churn and addressing potential churn.

Churn

Retention

April 2024 Updates

New Activity Timeline, CRM sync with Salesforce and HubSpot, integrations with Zendesk and Intercom, enhancements to churn prediction models, and upcoming user seniority insights

Product Updates

How to Convert Account Sharers without Alienating your Users

Effective strategies to convert account sharers into paying customers without pushing away the people who love your app the most

Account Sharing

Retention

How to Reengage Churned Customers for SaaS

Only 14% of churned customers ever return – Here's how to reengage churned customers while recovering lost revenue.

Churn

Retention

The Power Duo: Product Led Growth and Customer Success

Maximize user acquisition and expansion by aligning Product-Led Growth with Customer Success strategies

PLG

Customer Success

March 2024 Updates

Churn Prediction Details, new integrations with Mixpanel and Amplitude, enhanced CRM interactions for better predictive accuracy, and automatic user journey mapping

Product Updates

B2B Businesses are Applying Netflix and Disney’s Tactics and it is Paying Off

Netflix added billions in revenue by converting account sharers. Here's how B2B companies are doing the same:

Account Sharing

Growth

Guide to Customer Churn Prediction

Learn the different ways to predict churn, which models to use and how AI is making churn prediction and prevention more powerful.

Churn

Retention

February 2024 Updates

Expanded CRM support for Salesforce and Hubspot, enhanced churn and conversion scoring for companies, and new expansion features

Product Updates

36 Events to Attend in 2024 if You Work in Customer Success, PLG or SaaS

Discover the top conferences and events dedicated to Customer Success in 2024

Customer Success

Sales

Password Sharing Impact & Solutions

Understand password sharing's impact on your business and convert password sharers to paying customers.

Account Sharing

We’re Now SOC 2 Type 2 Compliant

Reaffirming our commitment to security and data privacy.

Company Updates

January 2024 Updates

Beta integrations with Salesforce, Intercom, and Hubspot, Company-level conversion scores, and SOC 2 Type 2 certification

Product Updates

Land and Expand: Growing One User into Many

Explore strategies to expand your user base within client organizations, transforming single users into entire teams.

Expansion

Sales

How to Find Champions from Your User Base

Explore the vital role champions play in product success, their key characteristics, and practical strategies for identifying and nurturing these essential advocates within your customer organizations.

Expansion

Growth

10 Second Teleportation

An intriguing exploration of peculiar user activities

Account Sharing

Fraud

December 2023 Updates

User activity graphing, Job role matching, plus a look at our annual Wrap Up

Product Updates

The Ultimate Guide to Churn

A practical guide to churn written by the founder of multiple 100m+ user products. Learn about the different types of churn and how to effectively combat them.

Churn

Retention

November 2023 Updates

The latest updates in Upollo, including new user viewing filters, enhanced model precision, speedy dashboard, and deeper company insights, along with industry insights on churn management

Product Updates

We’re Now SOC 2 Type 1 Compliant

We're proud to announce we've achieved SOC II Type 1 compliance, marking a significant commitment to data security and protection for our customers.

Company Updates

Introducing: WhaleWatcher

Ever wondered if that recent sign-up was a significant player in your industry?

Product Updates

Growth

October 2023 Updates

This month's updates include: Exciting new features, with a special spotlight on mastering churn and the much-anticipated introduction of TrialTiger and WhaleWatcher.

Product Updates

September 2023 Updates

This month's product updates include: explainability, saved views, Segment Source integration, teams and a revamped filters

Product Updates

Predicting Churn: Customer Health and Churn Risk Scores

Predict the future so you can change it

Churn

Customer Success

How to Measure Churn, NRR, NDR, GRR

If you can't measure it, you can't change it: NRR, NDR, and GRR

Churn

Customer Success

August 2023 Updates

Score leads by conversion, new user filters, and commercial intent direction

Product Updates

The Expert's Guide to Lead Scoring

A guide to using lead scoring to increase your revenue and deal velocity

Sales

Product Management

Making Product Friends and Influencing the Roadmap

A guide for sales and customer success written from a product perspective

Sales

Customer Success

Account Sharing Visualized

A peak behind the scenes at how we analyze account sharing

Account Sharing

User Acquisition

July 2023 Updates

A suite of new features for enhanced sales and customer success opportunities, including a new dashboard, advanced user filters, and commercial intent detection.

Product Updates

Revenue Expansion by Growing Teams

Three key ways unicorns have expanded across organizations

Account Sharing

User Acquisition

How we Discovered and Dealt with Someone Impersonating our Company

"'If you want to be original, be ready to be copied.' - Coco Chanel"

Fraud

Free and Unlimited Firmographic Data Enrichment for Segment

Company profiles for all your users, for free, no code required!

Sales

PQL

The Hidden Value of Public Emails: How to Tap into this Goldmine

Not all @gmail.com addresses have no commercial intent, we show you how to find just the ones that do.

Sales

PQL

What We Can Learn About Password Sharing from Netflix's Earnings

A look at the data and insights from the largest campaign to convert password sharers into paying customers.

Account Sharing

Pricing

Pricing for Growth: A Step-by-Step Guide to Raising Subscription Prices

Are you looking to boost your subscription business profits? This blog post provides a comprehensive guide to raising prices, from determining the optimal pricing to communicating price increases to your customers.

Pricing

Growth

Ways to get your users to promote your app

Learn the best ways to get your users to promote your app

Growth

Marketing

How to Win Back Users who are Abandoning your Trial

Lots of people start trials, then for whatever reason abandon them. With these few tips you can make sure users complete their trial and stay on the path to become a happy customer.

Pricing

Free Trial

Should you offer a free tier, a free trial – or both?

When building your business it can be hard to know if you should use a free tier or a free trial. We break it down, so you can have the best user on boarding and grow your business.

Pricing

Free Trial

Are your customers account sharing?

Using Upollo to see how many users are account sharing for free.

Account Sharing

Falsehoods Programmers Believe About Signup Pages

Signup pages: More complex than you think!

Conversion

Growth

Fake Accounts Begone! Stopping Spam Signups and Boosting your Conversion to Paid.

Are fake accounts and spam signups ruining your online business? Check out our ultimate guide to stopping them and boosting your conversion rate!

Conversion

Growth

We raised a $4.15M early-seed round to help millions of businesses bloom

We're on a mission to rapidly accelerate the growth of every subscription business in the world.

Company Updates

Using Company Insights from Email Addresses to Identify your Best Leads

How to use Upollo’s Company Insights from email addresses to identify your best leads

Sales

Growth

How to Have an Awkward Conversation with Your Users About Account Sharing and Repeating Trials

Having uncomfortable conversations with users can be hard or alienating. We provide a tried and tested framework for having uncomfortable conversations with your users.

Account Sharing

User Acquisition

Your Worst Customers, Might Actually be Some of Your Best

A data driven look at 'bad' customers and converting them to happy paying ones

Account Sharing

PLG

How to Detect Account Sharing and Repeated Trials with Upollo, auth0 and React

Implement Upollo with Auth0 and React for Account Sharing Detection

Account Sharing

Best Practices for Reducing Account Sharing and Maximizing Revenue

How to prevent account sharing (without alienating users) while growing revenue. Examples of UX, tooling and more.

Account Sharing

How to Design your Referral Program so You Don't Accidentally Lose Millions

Cost-Effective User Acquisition Techniques to Prevent Referral Abuse

User Acquisition

Growth

How to Handle Repeat Trials in SaaS (2024)

A guide on free trial abuse and trial hopping and how companies have turned it into millions in revenue.

User Acquisition

Free Trial

How to Offer Effective Free Trials

More users and more revenue without needing to run 20 A/B tests

Conversion

Growth

How your One Week Free Trial is Being Used for Three Months

A walkthrough of what repeated trials look like in 2022

Conversion

Growth

How to Prevent Payment Fraud and Chargebacks Online

Accepting payment online sometimes leads to chargebacks which hurt your revenue and take up time. There are a few common ways to have smooth transactions and grow your business.

Payment

Fraud

What is Account Sharing?

Discover what account sharing is and how it can be used to grow subscription products

Account Sharing

User Acquisition

Detecting Account Sharing and Repeated Trials in Firebase Auth with Upollo

How to detect account sharing and repeated trials in Firebase Auth with Upollo.

Account Sharing

Free Trial

Grow By Understanding Account Sharing

How to turn trial abuse into growth. People abuse trial accounts to get free accesses. With the right nudge these customers can help grow your business.

Account Sharing

Growth

Turn Repeated Trials Into Growth

People abuse trial accounts to get free accesses. With the right nudge. these customers can help grow your business.

Conversion

Growth

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