Beyond the Click: Why Your "Failing" Campaign Might Actually Be Awesome

Stop Counting Clicks. Start Counting Wins.

It happens all the time: you craft a slick campaign, fire off emails, then stare at your dashboard, praying for clicks. And when those clicks don’t come flooding in? Panic. But here's the catch—those clicks might not even matter.

Most teams mistake immediate engagement (opens, clicks, taps) for genuine outcomes (logins, activation, upgrades). The gap between these two can be massive, and recognizing this can flip your whole approach upside down—in a good way.

Engagement ≠ Impact

Let's get specific. Drata once sent an email with zero links. Literally nothing to click on. Sounds pointless? That simple reminder boosted logins by a staggering 75%. Meanwhile, our own notification experiments showed nearly half the people who took action didn't even tap—they opened the app directly. The notifications worked brilliantly, but traditional metrics missed half the story.

Your Silent Success Story

We've seen customers nearly pull the plug on retention campaigns because their dashboards screamed zero clicks. But then, diving deeper, they noticed something wild: 60% of their targeted users had significant improvements in their key metrics like feature usage, activation milestones, and overall health scores. Suddenly, the campaign everyone labeled "a flop" looked pretty genius.

That’s why we built Upollo—to make these hidden wins visible. With health scores driving automated campaigns, Upollo shows you precisely when users move the needle. Clicks or no clicks, you can track the signals that truly matter, using your own key indicators.

Easy to Run. Tricky to Measure.

Here's the kicker: these campaigns are easy. A simple email, a short reminder, or a timely notification is often enough. But measuring true success is tricky—especially if you're stuck chasing clicks.

It's time to shift your perspective. Forget the clicks. Focus on outcomes, and you'll see your campaign for what it truly is: probably way more awesome than you thought.