April 2025 Updates

Run Targeted Retention Campaigns with Churn Reasons & Actions

Create hyper-targeted retention campaigns based on why someone might churn.

• Run different outreach for customers who need help getting value versus those who just need a reminder that you exist.
• Address payment issues differently than service complaints and support tickets.

Our churn reasons and recommended next best actions sync directly to your CRM and marketing tools, so you can automatically deploy the perfect retention strategy for each situation without guesswork.

Customize Your Views with Filters and Column Selection

Our filtering system and dashboard views just got more powerful:

• You can now customize which columns appear in your dashboards and save these configurations as custom views. This makes it easier to focus on the metrics that matter most to your team.
• We've added new filters for Plan Type and Revenue, available for individual users, as well as teams.

Usage-Based Pricing Support Now in Beta

Do you use credits, limits or other usage-based pricing? We now track these patterns as part of our prediction model. This helps us distinguish between users who burn through credits early due to confusion versus those who suddenly stop using their allocation altogether.

For businesses with consumption-based models, this provides a much clearer picture of customer health and potential renewal decisions.

New: Department Penetration Reports

See exactly how your product is spreading within customer organizations with our new department penetration reports. Identify which departments have the highest adoption, where you're underrepresented, and where your biggest expansion opportunities lie – all broken down by customer.

Available now on our Enterprise tier.

Milestone: $1 Billion in Revenue Analyzed

We've hit a major milestone: We have now analyzed over $1 billion in subscription revenue across our customer base. This expanding dataset continues to improve our prediction accuracy and gives us deeper insights into patterns across different industries and business models.

Beyond the Click: Why Your "Failing" Campaign Might Actually Be Awesome

Our latest article explores how traditional campaign metrics like click rates can mislead you about actual business impact. We break down how focusing on genuine user outcomes rather than surface-level engagement can reveal that seemingly underperforming campaigns might be your most valuable.

Read the Article →

That's all for this month!

Churn Pro Tip: Which retention call-to-action works best? When we tested three approaches, asking customers how they use your product (then offering tailored suggestions) re-engaged more than half of at-risk users – far outperforming both “Book a meeting” and “reach out with questions” CTAs.

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