May 2024 Updates

Having accurate and actionable insights are core to what we do. While we use lots of evaluations to ensure our information is trustworthy, there is nothing better than seeing results in the real world.

Last week in a customer demo we had a customer see in real time a prediction come true, when they saw an email from a customer, whom we had on screen as an example of a 99% likelihood to churn, asking to cancel their subscription. Seeing customers churn is never a good thing, but it is nice to see that validating of our predictions and the value of acting on them before it is too late.

We have changed a lot this month and we’re excited to walk you through this month’s powerful new features and enhancements:

Teams & Groups Enhancements

We've enhanced our Teams & Groups functionality to provide you with more powerful tools for collaboration and data-driven decision-making. Explore the latest updates:

• Churn Predictions for Group & Teams: Leverage predictive analytics to identify potential churn risks within the teams and groups within a company.
• Mixpanel Group Support: If you use Mixpanel, your Groups are now automatically imported whether they are accounts, teams, groups, classes or more.
• Improved Filtering: Refine your searches with advanced filtering options for granular data segmentation.
• Usage Map: Visualize a team or group’s usage patterns with an interactive map to see the busiest times throughout the past year.
• All Subscription View: See what plan a team is on and when they are up for renewal.

Seniority and Department Details

Understanding the seniority and department dynamics of your prospects is crucial for tailoring your sales approach. With our latest updates, you can:

• Filter by Seniority: Quickly find all the C-suite and Senior leaders who use your product. Make sales simple.
• See Seniority Levels: Gain visibility into the seniority levels of your prospects for more effective communication and positioning.
• Access Department Information: Know which department every user is in, for better context and personalization.

Identify High-Value Expansion Opportunities by Department and Location

Coming soon: Maximize your sales efforts by targeting the right opportunities based on departmental and location data. Our new features enable you to:

• Department-Based Opportunities: Evaluate the potential opportunity size based on departmental data for strategic resource allocation.
• Location-Based Opportunities: Gain insights into location-specific market dynamics to identify high-potential regions.

Two-Way Sync with HubSpot & Salesforce

We've integrated Upollo with HubSpot and Salesforce to ensure your sales intelligence seamlessly flows across your tech stack. With two-way sync capabilities, you can:

• Automatically sync churn, conversion and expansion insights between Upollo, HubSpot, and Salesforce for real-time updates.
• Eliminate manual data entry and ensure consistency across platforms.
• Leverage the power of Upollo's sales intelligence within your existing CRM and marketing automation tools.

Meme’ing Our Way to the Top

Our meme ads on Reddit crushed it! Targeting the same customer success audience as traditional LinkedIn ads, the Reddit meme campaign delivered:

• 90% lower cost-per-click (CPC)
• Higher conversion rate compared to LinkedIn ads
• More upvotes and demo requests compared to LinkedIn ads

The data proves creative, community-tuned content is a powerful differentiator. As we expand our marketing, you can expect more meme mastery from Upollo.

This is just the start of an exciting pipeline of updates headed your way. Our team remains laser-focused on fueling your ability to close more deals, prevent more churn, and keep your customers happy.