Blog Icon
Upollo Blog
← Back to Blog

Falsehoods Programmers Believe About Signup Pages

Signup pages: More complex than you think!

Cayden Meyer
Cayden Meyer
Founder & CEO
December 16, 2022
Falsehoods Programmers Believe About Signup Pages

Nearly every product starts with a sign up page and they have a huge impact on revenue, a 10% drop in people signing up successfully is a 10% drop in revenue.

We have collected some data backed falsehoods that we have come across for sign up pages.

User Identifiers and Input

Asking for more information is always better:

  • Hubspot has a great study showing the impact of each additional input.

One account maps to one person:

  • Accounts can represent a whole company, a family or another group of people
  • Up to 45% of accounts are shared
  • B2B is not immune with 34% of people admitting to sharing accounts with colleagues

Emails are always prefilled

  • 34% of signups have their email prefilled

Phone numbers are always prefilled.

  • 17% of signups have their phone number prefilled

Users always save the password.

  • Logins are only prefilled 45% of the time

Users won't forget/lose their passwords.

Users always enter their email correctly.

  • 0.5-1.0% of email addresses are typed incorrectly.
  • Fun Fact: Yahoo emails are typed incorrectly twice as often as Gmail.

Emails will always be valid.

Emails will always be owned by the user.

All signups are from a person.

  • We have observed hundreds of accounts created in a single day by just one automated system.

Free email addresses aren't used for B2B.

You need to ask for password confirmation.

Third Party Logins

Everyone has a third party account (eg. Google, Facebook or Apple).

People who have a third party account will always login via the button rather than email.

Third party logins have lower conversion rates.

  • Auth0 saw increased a 20% increase in conversation rates from using third party logins.

Verification & Abuse

Emails will be verified on the same device the user signed up from.

Blocking emails with "+" in them will solve trial or signup abuse.

  • 0.04% of all signups using email include a "+"
  • 2.9% of multi-accounting attempts are done using a "+" email

Blocking disposable emails will solve trial or signup abuse.

  • The vast majority of multi-accounting is done using multiple regular free email accounts

Blocking free email accounts will solve trial or signup abuse.

  • Not only does this send away a lot of legitimate customers, most people conducting trial or signup abuse have access to at least one non-free account

.edu addresses guarantee the person is a student or teacher. or similar addresses guarantee the person is currently a student.

We would love to hear any suggestions to add to the list in the comments on Hacker News or feel free to send us suggestions via contact us.

Read the Report: Upollo SOC 2 Type 1
PDF • 2.4mb

Join the Wave

Ready to revolutionize how you recognize opportunities? Sign up for the waitlist below and be among the first to experience its transformative power when it launches.

Thanks! We'll let you know when you're off the waitlist.
Oops! Something went wrong while submitting the form.
About the Author
Cayden Meyer
Cayden Meyer
Founder & CEO

On a mission to help millions of businesses understand their users and grow faster!

You Might Like:

All Posts
The Power Duo: Product Led Growth and Customer Success
Maximize user acquisition and expansion by aligning Product-Led Growth with Customer Success strategies
B2B Businesses are Applying Netflix and Disney’s Tactics and it is Paying Off
How B2B companies are harnessing the account sharing challenge to fuel revenue and user base growth
Land and Expand: Growing One User into Many
Explore strategies to expand your user base within client organizations, transforming single users into entire teams.

Get Started for Free

Start understanding and upselling your customers today.