The SaaS Glossary

User generated content (UGC) is any content—like reviews, videos, posts, or images—created by users or customers rather than by businesses. UGC is valuable for businesses, offering authentic endorsements, enhancing community engagement, and providing insights into user experiences. It's often leveraged in marketing for its authenticity and relatability.

User onboarding is the process of guiding new users to find value in a product or service, ensuring they understand how to use it effectively. A smooth onboarding experience can significantly impact user retention, satisfaction, and long-term success. Strategies might include tutorials, walkthroughs, or personalized support to enhance user understanding and engagement.