The SaaS Glossary

The user acquisition funnel visualizes the journey potential users take from initial awareness of a product to becoming active users or customers. It typically includes stages like awareness, interest, consideration, conversion, and retention. By analyzing the funnel, businesses can optimize each stage, improving overall acquisition and conversion rates.

User activation marks the point when a new user first realizes value from a product or service. It's a crucial early-stage metric, indicating the effectiveness of onboarding and the product's immediate value proposition. Activation metrics vary by business but could include actions like completing a profile, making a first purchase, or achieving a specific milestone.

User attrition refers to the rate at which users discontinue using a product or service, a critical metric for understanding customer satisfaction, product effectiveness, and the need for improved retention strategies.

User conversion refers to the process where potential users or visitors take a desired action, like signing up, making a purchase, or engaging with specific features. Conversion rates, measured as a percentage of total visitors or users, provide insights into the effectiveness of product offerings, marketing strategies, and user experience.

User generated content (UGC) is any content—like reviews, videos, posts, or images—created by users or customers rather than by businesses. UGC is valuable for businesses, offering authentic endorsements, enhancing community engagement, and providing insights into user experiences. It's often leveraged in marketing for its authenticity and relatability.

User onboarding is the process of guiding new users to find value in a product or service, ensuring they understand how to use it effectively. A smooth onboarding experience can significantly impact user retention, satisfaction, and long-term success. Strategies might include tutorials, walkthroughs, or personalized support to enhance user understanding and engagement.