LTV:CAC Ratio Calculator

Calculate whether your customer acquisition strategy is profitable and discover if you're underinvesting in growth or burning through cash on unprofitable customers.

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Monthly Billing
Annual Billing
TESTING MONTHLY TAB
TESTING - ANNUAL TAB
Monthly Billing
Annual Billing
Calculate Your LTV:CAC Ratio
Just enter a few key metrics and let our calculator do the rest.
1
Lifetime Value (LTV)
Average MRR per Customer
$
Gross Margin (%)
%
Monthly Churn Rate (%)
%
2
Customer Acquisition Cost (CAC)
Sales & Marketing Employee Costs (Monthly)
$
Tooling & Subscriptions (Monthly)
$
Commissions & Incentives (Monthly)
$
Monthly Sales & Marketing Spend
$
New Customers Acquired This Month
3
Your LTV:CAC Ratio
LTV:CAC Ratio: 0.00 —
—
$0.00
Calculated LTV
$0.00
Calculated CAC
TESTING - ANNUAL TAB
Calculate Your LTV:CAC Ratio
Just enter a few key metrics and let our calculator do the rest.
1
Lifetime Value (LTV)
Average ACV per Customer
$
Gross Margin (%)
%
Annual Churn Rate (%)
%
2
Customer Acquisition Cost (CAC)
Tooling & Subscriptions (Annual)
$
Commissions & Incentives (Annual)
$
Total Annual Sales & Marketing Spend
$
New Customers Acquired This Year
3
Your Annual LTV:CAC Ratio
Annual LTV:CAC Ratio: 0.00 —
—
$0.00
Calculated LTV
$0.00
Calculated CAC